CRUZADO MARKETING
  • Home
  • COURSES
  • GUIDES
    • THE ENTREPRENEUR'S GUIDE
    • EMAIL MARKETING FOR BUSY ENTREPRENEURS
  • Blog
  • ABOUT
  • Services

    NEW ARTICLES WEEKLY

GET UPDATES

This section will not be visible in live published website. Below are your current settings:


Current Number Of Columns are = 3

Expand Posts Area =

Gap/Space Between Posts = 10px

Blog Post Style = card

Use of custom card colors instead of default colors =

Blog Post Card Background Color = current color

Blog Post Card Shadow Color = current color

Blog Post Card Border Color = current color

Publish the website and visit your blog page to see the results

Choosing A Digital Marketing Channel For Your Business

7/19/2017

0 Comments

 
Picture
Before determining where to put your marketing and sales efforts, it’s important to consider all the options available for your business. Some marketing channels will work extremely well for your business and get a lot of conversions while some will garner lackluster results. It’s important to weigh the pros and cons as well as determine which channel fits your business model.

Email Marketing

What can you do with emails? For starters, you can promote your products to an audience that already knows and trusts you, which means they are more likely to buy from you, especially if they’ve had a history of purchasing your products.

In addition, you can upload those emails to a social media advertising platform such as Facebook and target “look-alike audiences”; a group of people who are identical to your current customers demographic profile.

Having your own email list is invaluable and it’s of the utmost importance that you consistently grow that list.

Social Media Marketing

At the time of this writing, Facebook currently has 1.28 billion active users logging in daily. Twitter currently has 328 million while Instagram has 700 million users.

Social media platforms have now made it easier for entrepreneurs to reach out to their customers through targeted ads. ​Most social media platforms allow you to target audiences based on interests and some allow you to target based on keywords.

​Before running a social media campaign, it’s important to identify your target audience to keep your ads relevant and to reduce costs. Platforms like Facebook and Twitter reduce cost-per-click based on how well your audience is responding to your ads.


Other social media platforms to consider:
Snapchat
Pinterest
Nextdoor

Display Advertising - Direct Buys

Display advertising includes banner ads, rich media and videos and can be more cost-effective than running ads on social networks. Advertising on social networks require you to go through a bidding process which can sometimes drive up costs and can sometimes reduce the quality of clicks.

With
direct buys (purchasing directly from a publisher) you can purchase traffic directly from website by buying ad space to place banner ads on certain pages. The advantage of this is that it’s easier to target the right audience.

​Finding out where your audience congregates is essential for direct buys. Consider placing a banner ad on a popular web forum or blog where your ideal customer is likely to be at.

SEM - Search Engine Marketing

SEM or Search Engine Marketing relates to paying for ads to appear above search engine listings. Examples are Google Adwords and Bing Ads.

With SEM, you can target prospects based on specific keywords. It’s important to understand the psychology of your buyers. Ask yourself this,”If I was my ideal customer, what keywords would I type into the search engine to find what I’m looking for?”

For instance, if you were selling health supplements, you might target customers who type in the words “best protein supplement” or “optimum whey protein” to sell them a product related to those keywords. This has the advantage of advertising to people with a specific intent to buy.

You can even target customers comparing products/services i.e. “uber vs lyft”.

SEO - Search Engine Optimization

Search engines like Google, Bing and Yahoo index websites everyday. When a potential customer types in certain keywords, they are directed to websites that have the most relevance. Based on certain conditions, such as backlinks, website structure and relevant keywords your website will have a certain ranking on the list of “organic search”.

These listings appear below the paid ads on search engines. In contrast to paid ads it requires zero ad spend and is the result of naturally ascending the search index. In other words, “free traffic”.

If you have a product that you can write interesting and engaging content about, it is worthwhile to look into having a blog with specific headlines that answer relevant questions your customers might ask or which may contain relevant keywords for a certain topic; doing this allows your product to be organically searched through the search engines because of your blog.

Conclusion

Finding the right channel for your business will take research and most importantly massive action. Don’t be afraid of trial and error. Once you find a marketing strategy that fits your business, it’s easier to know where to focus your efforts. Most importantly, know who you are trying to reach and where to find them.
​

If you find this guide useful, like us on Facebook! Get alerted when this guide receives any updates by subscribing to our newsletter. ​
0 Comments



Leave a Reply.

    Archives

    March 2018
    February 2018
    December 2017
    November 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017

    Categories

    All
    Email Marketing
    Music Marketing
    Productivity
    Sales
    Small Business
    VA Management

FIND US ON

    Subscribe to our newsletter.

Subscribe
2015 - 2018 Copyright Cruzado Marketing © cruzadomarketing.com - Disclaimers - Privacy Policy - Terms Of Use
  • Home
  • COURSES
  • GUIDES
    • THE ENTREPRENEUR'S GUIDE
    • EMAIL MARKETING FOR BUSY ENTREPRENEURS
  • Blog
  • ABOUT
  • Services